Telco Group — IT infrastructure and cloud
A single-page corporate site for a company that builds data centres, NOC/SOC facilities, cybersecurity and low-current systems. Built with Next.js, around a live system-status panel and four solution groups.
Visit live site- Client
- Telco Group LLC — IT infrastructure, cybersecurity and cloud solutions, Baku (Chinar Park BC)
- Role
- Frontend & Full-Stack development — information architecture, component system, the status panel and counter animations, performance and deployment.
- Stack
- Next.js · TypeScript · Tailwind CSS
- Date
- February 2026
- Languages
- 1 — AZ
Telco Group’s service list runs to more than twenty-five items — from servers and UPS systems to CCTV and fire suppression. Presented as a flat list, it turns the site into a catalogue in which no visitor can find their own need. The second difficulty runs deeper: the central sales argument for an infrastructure company is reliability, and writing it down is not convincing — every company in the field writes the same sentence.
- A live-looking system status panel in the hero: uptime percentage, blocked threats, active cloud nodes and response time
- A rotating-word animation in the headline that cycles the company’s fields of work through a single sentence
- Four numbered solution groups, each with its own sub-list: Data Center & Security, Building Management & Security, Electrical & Mechanical, Corporate IT Supply
- More than twenty-five named systems — from server and storage to BMS and video wall
- Three specialist service blocks: network infrastructure, cybersecurity, cloud services
- Statistics blocks that count up from zero as they enter the viewport
- Four trust indicators in the hero: uptime guarantee, protected servers, 24/7 support, ISO certification
- A partner vendor logo section
- A closing consultation call to action with full contact details
Show reliability, do not write it
Every infrastructure company writes “we are reliable” on its site, and the sentence has stopped meaning anything. So the right-hand side of the hero carries a live-looking status panel: uptime percentage, blocked threats, active nodes, response time. The visitor does not read a promise — they see what the screen the company works on every day looks like. That is a message text cannot carry.
Twenty-five services, four groups
Collapsing everything into one list loses the visitor; giving each item its own page produces a set of thin, near-identical pages on subjects this closely related. The middle path won: four numbered groups, each holding the concrete system names. Someone looking for a data centre stops at the first group, someone after building systems at the second — nobody reads twenty-five lines in sequence.
The specific names were kept
Instead of generalities like “network solutions”, the site names FortiNAC, BMS, IP telephony, diesel generators, structured cabling. Those are the words a technical decision-maker searches for; generic phrasing is neither findable nor convincing. Marketing language actively hurts here.
One page, because the buyers are few
Very few companies commission a data centre, and the decision is made by a handful of people. For that audience, building multi-page navigation matters less than delivering the full pitch in one scroll: the problem, the solution groups, the technical depth, the trust indicators, the contact. The visitor sees the whole argument without ever touching a menu.
The statistics count up from zero
The figures animate from zero to their target as they come into view. This is not decoration: the movement pulls the eye to the number and registers information the visitor would otherwise scroll straight past. A statically printed figure sits in the same place unnoticed.
Images go through next/image
Vendor logos and background images are sized and served in modern formats through next/image. Even a simple logo marquee delays the first paint on a mobile connection when it is left unoptimised — and on the site of a company that sells infrastructure, a slow load contradicts the message directly.
The site has been live since February 2026. The company's own domain (telcogroup.az) is not connected yet, so it currently runs on a Vercel address — when the domain is attached the URL changes and the content and structure stay as they are.
Tell me about your project — I usually reply the same day.
Nurlan Qadirov — Baku, Azerbaijan